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About Jim Tracy

Jim Tracy is one of North America’s most sought-after keynote speakers and influencers on workplace culture, leadership, and resilience. Known by many as “The Curator of Culture,” Jim combines decades of real-world CEO experience with powerful storytelling about adversity, team building, and personal growth...

…As a successful bootstrapping CEO, best-selling author, podcaster, jet pilot, and award-winning business executive, Jim brings an unmatched depth of experience to his audiences. He has been inducted into the Wireless History Foundation’s Wireless Hall of Fame, honored with the Bill Carlson Lifetime Service Award from NATE, and named a Business ICON of Idaho.

Throughout his career, Jim has founded, built, scaled, bought, and sold multiple businesses, offering firsthand insight into what it takes to lead with integrity in a changing marketplace. His expertise has even taken him to testify before the United States House of Representatives.

Beyond business, Jim has been trained by F-15 fighter pilots and continues to fly his Eclipse 500 twin-engine jet. He has also completed over 350 podcast interviews and authored three influential books on leadership and culture.

A devoted family man, Jim has been married to his dream girl, Sarah, for 45 years. Together they have five children and sixteen grandchildren, who lovingly call him “The Grampion.”

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