About Art Fromm
Art is a seasoned sales enablement expert, presales leader, and now, a published author of the insightful new book Making SEAMless Sales. With over 25 years of hands-on experience in presales and sales enablement, backed by an additional 20 years in engineering and industry sales, Art delivers practical strategies that help B2B sales professionals increase annual recurring revenue (ARR),...
…total contract value (TCV), and profit margins—all by focusing on client success from first contact to commission.
Art began his career in mechanical engineering and quickly transitioned into application technology as a customer and implementer. He was recruited into presales at a major software company, progressing into sales and sales leadership roles. In 1999, he pivoted fully into sales enablement, working for a global learning company before founding his own firm, Team Sales Development, in 2009.
One of Art’s hallmark achievements includes leading a sales transformation initiative for a global electronics manufacturing outsourcer. The result? A 22% increase in bookings within two years and a 16-point boost in win rate. This client relationship has continued for nearly two decades—a testament to Art’s enduring impact.
Art has designed and delivered high-impact sales transformation programs both virtually and in-person. His portfolio includes:
- Consultative Selling
- Opportunity Management (integrated with Salesforce and Dynamics 365)
- Selling to Executives
- Customer Buying Process
- Financial Selling
- Great Demo!®
- Doing Discovery
- Webinar Mastery
- Core Strengths
- Negotiation Skills
Art holds a Bachelor of Science in Mechanical Engineering and studied Adult Learning Principles through Friesen, Kay, and Associates. He resides in Mars, Pennsylvania, just north of Pittsburgh, and enjoys traveling, home remodeling, and spending time with his spouse and family.
📘 Making SEAMless Sales is now available—helping sales teams align strategy, execution, accountability, and measurement for breakthrough results.
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