Since 1996, I’ve worked in media and journalism, with a strong focus on sports communication. Over the years, I have collaborated with top athletes and leading organizations, helping them communicate with the media in a newsworthy and impactful way. As a result, I have supported clients in achieving positive brand visibility that extends beyond traditional advertising...
…Moreover, my experience includes guiding individuals and businesses on how to improve their presence through thoughtful storytelling and strategic messaging.
In addition to consulting, I am an active sports broadcaster, regularly covering events every weekend on Radio Marca. This role allows me to stay closely connected to the sports industry while keeping audiences informed and engaged.
Furthermore, I contribute articles to Welcome to the Jungle, where I explore modern workplace topics such as teleworking, productivity, talent development, and work-life balance. These written pieces enable me to share insights with a wider professional audience across various sectors.
Beyond journalism and broadcasting, I also lead keynote presentations and training workshops on the topic of remote work. I’ve delivered sessions throughout Spain and Latin America, helping professionals and organizations embrace flexible work practices that improve both productivity and personal well-being.
In addition, I draw from real-world experience to address common challenges and offer practical solutions for remote collaboration and communication.
My passion for communication extends to the academic world as well. I serve as a professor in several prestigious master’s programs, where I teach courses in Press Offices, Communication Strategies, and Social Media. These programs include:
As a result, I am able to share my real-world expertise with students preparing for dynamic careers in communication and sports leadership.
Alongside my media and academic work, I have contributed to several books and publications that reflect my values and interests. These include:
Each of these projects highlights the power of storytelling to inspire, educate, and advocate for meaningful change.
Bringing together my background in media, education, public speaking, and authorship, I am deeply committed to helping others communicate more authentically. I am especially passionate about promoting work-life balance through teleworking and supporting professionals in developing healthy, productive careers.
In everything I do, I aim to share tools and insights that empower others to tell their stories, connect with their audiences, and work with purpose.
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