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  • 1180:Shawn Matthews is a creative professional with 25+ years of experience.

Shawn Matthews-

Shawn Matthews is a creative professional with 25+ years of experience. He has written songs for the Baha Men, worked with billion dollar brands, worked on political campaigns, and has been inside the U.S. Capitol in a banana suit. He helps startups, billion dollar brands, & struggling businesses grab attention using story, organic product placement & social ampilfication to create measurable growth. His team creates streetwise, engagement-driven, brand experiences, launches, videos, and social campaigns that deliver. 

Highlights include:

• Created, Produced, and Launched, #systemania, an integrated marketing campaign for a local bank that included a series of videos, content production, and a 16 week award winning t-shirt toss campaign on the campus of Missouri State University

• Created, Produced, and Launched, Operation #woodpin, a social experiment launched at SXSW 2016. Using only a bag of twenty-seven clothespins and a stack of Post-it Notes, the campaign has already reached Gary Vaneyerchuck, Airbnb, and social influencers like Marcus and Angus Nelson.

• Created & Produced Scope Out America, the 1st cross country scavenger hunt television show broadcast on Periscope, attracted over $50k of sponsorship, including eHarmony. Reached 4.4M impressions on Twitter had 25k Periscope viewers who left 29k comments and gained 1.2M hearts during the two-week campaign.

• Secured 1,750+ RSVPs nationwide in a 2-week influencer campaign promoting a documentary film about patent reform.

• Set record traffic for Odesk with the Digital Nomad Film, earning worldwide media attention and 60k Youtube views.

• Designed fundraising banners with the Wikimedia fundraising team, one variant increased donations by 14.3%.

• Crowdfunded $45,000 for an album project by musician Andy Zipf, 3 years prior to Kickstarter

• Created a viral marketing campaign called Combat Chuck, building a fan base of over 1.5M people 10 years prior to social media, for $300.

• As a touring professional musician & songwriter, his credits include projects for Universal Pictures, E! Television and MTV.

 

Shawn Matthews

Chief Creative Officer

Swagbot Creative

http://www.swagbotcreative.com

  Listen to another #12minconvo

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I am a podcaster who has now had over 2900 recorded podcast conversations, plus 349 live interviews in 12 weeks, while driving through the 48 states of the US plus the eastern and western side of Canada.

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