Prescott Perez-Fox: I’m Prescott Perez-Fox, a graphic designer and brand strategist.
My character-building years were spent as a freelance designer in New York City. During those early years—with no business experience and no real strategy on how to find (or keep) clients—I endured far too many embarrassing interviews, horrible bosses, and less-than-stellar reviews on the jobs I landed successfully.
Meanwhile, I saw peers kicking butt in their practice, earning recognition, landing big clients, and being paid nicely to do it, while I was getting laid off three times in three years (true story.) I realized there had to be something I lacked — business and productivity skills — which I needed in order to become successful.
I actively sought out successful creative professionals and modeled their attitudes, approaches, and behaviors. During this multi-year process, I discovered a very small number of key tools, techniques, and habits that separate the “struggling artist” from the “healthy, wealthy, and wise.”
Over the past 15 years, I’ve distilled these discoveries into systems that enable me—and my clients and co-workers—to be more productive, make more money, and spend more time doing the creative work we love.
The Busy Creator is where I share these systems and approaches with like-minded creative professionals. This is an online community where we learn business and productivity skills. We focus on how great creative work happens, not just the finished result. We don’t deal in “inspiration and motivation”, we get systematic and examine creative culture, methods, and technology.