Ron Tester says, I started my first company in 2001. When I first started, I thought we would get customers easily because of our superior service. We built a better mousetrap… and nothing happened. I soon realized that I needed to come up with a better way to get the word out, so I watched what my competitors were doing and did the same. The results were inconsistent and often abysmal. Imagine the pain of having a high-quality commercial produced, running the ad during your target audience’s favorite shows, and not getting a single phone call as a result. A five figure failure.
Disappointed but undeterred, I committed to figuring out really worked for marketing my company. I wasn’t interested in any marketing that wasn’t going to result directly or indirectly in paying customers. Instead of just guessing, I began experimenting; tracking my results, stopping what wasn’t working and doing more of what was. What I found, besides more customers, revenues, and profits, was peace of mind.
Things were going so well that friends started asking me if I could help them with their businesses. Some were established businesses that needed help getting new customers. Some were new businesses with small marketing budgets that couldn’t afford to waste time and energy on marketing that wasn’t going to pay off. I found that the lessons I had learned in my own business were helping other businesses grow better, faster, without all the pain I had been through. Now helping others build their businesses is one of my favorite things to do.
Jeanette Bronée Performance Strategist, Culture Coach, International Keynote & TEDx Speaker, Author & Founder of Path for Life Inc. Jeanette helps leaders and companies rethink performance by asking the Right Why™ so they can lead themselves and their people better and achieve sustainable success. She is passionate about creating a culture of care, that integrates tech and
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Angela Skurtu- Angela Skurtu is the Author of two books: “Helping Couples Overcome Infidelity: A Therapist’s Manual,” (Feb. 2018) and “Pre-Marital Counseling: A Guide for Clinicians,” (2016). I am a Licensed Marriage and Family Therapist with several years of experience helping couples communicate and resolve problems. In addition, I am a nationally certified Sex Therapist
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Bobbi-Sue Doyle-Hazard- Bobbi-Sue Doyle-Hazard is the host of Leveling the Playing Field, a podcast featuring women who work in sport. The podcast came about as result of Bobbi-Sue’s passion for supporting women in business and leadership roles, especially in sports. On Leveling the Playing Field, Bobbi-Sue conducts casual, conversational interviews with women who are making
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About Michele SpiezaMichele Spiezia is a Process Architect, Innovator, and Racing Visionary. As a process architect and a true people person, I’m always questioning the status quo and finding innovative solutions. Alongside my family, we live life fueled by our passions—film, family, technology, and travel. Our motto?… …”Sleep when we’re dead and spend the last $5
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Dr Lauren Noel- Dr. Lauren Noel is a licensed naturopathic doctor and expert in natural medicine. She received her doctorate from National College of Natural Medicine in Portland, Oregon. Since 2010, Dr. Noel has treated over 5,000 patients using natural therapies. Her areas of expertise are digestive disorders, thyroid & hormone imbalances, and autoimmune disease. She has been a
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Sarah Williams- Sarah Williams: After working in finance for 8 years, I quit my city job and spent 18 months traveling the world, climbing Kilimanjaro, backpacking around South America and doing a ski season. I used this time to help me decide what I wanted to do with my life. I set up Tough Girl Challenges as a way of motivating and inspiring women
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Wayne Herring lives with his wife and 4 young children on their organic meat farm /Ep 6 Wayne Herring lives with his wife and 4 young children on their organic meat farm in Pennsylvania. Wayne helps business owners and sales leaders build stronger sales teams through his business. http://www.strongersalespeople.com Future Episode 2390 Listen another #12minconvo
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About Chloe Thomas Best selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan AND Keep Optimising Podcasts. Chloë is one of the Top 24 Voices in eCommerce 2024 (Dark Matter), and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world… …Chloë Thomas has been in
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Ryan Jenkins- Ryan Jenkins is an internationally recognized keynote speaker and author of the book, The Millennial Manual: The Complete How-To Guide to Manage, Develop, and Engage Millennials at Work. He helps organizations gain clarity around Millennials and Generation Z so that leaders can effectively lead, engage, and sell in today’s multi- generational marketplace. Ryan
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Nicole Tricarico Nicole Tricarico is a Birth Story Listener and Australia’s first Certified Birthing From Within(R) Mentor & Advisor. Over the past three years she has been helping people heal from emotionally difficult birth experiences. With at least a third of women describing birth as traumatic, and two thirds of Midwives experiencing trauma as part of
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Christian Ali- Christian Ali has worked in the Insurance Industry for the past 13 years. His academic pursuits started down the path of Accounts, but he then shifted his focus to the areas of Internal Audit and Compliance. In stark contrast to his day job, Christian has been a Martial Artist for the last 20
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Amber Wright- Amber Wright of TalktoAmber.com is a Los Angeles based communication expert, public speaking coach, and award-winning adjunct professor in Communication Studies. She works with speakers, entrepreneurs, and leaders, by teaching them how to tell their story and say their words well – both on and off the stage. An authority on interpersonal communication
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