• Home
  • |
  • Blog
  • |
  • 926:Ron Tester started his first company in 2001

Ron Tester –

Ron Tester says, I started my first company in 2001. When I first started, I thought we would get customers easily because of our superior service. We built a better mousetrap… and nothing happened. I soon realized that I needed to come up with a better way to get the word out, so I watched what my competitors were doing and did the same. The results were inconsistent and often abysmal. Imagine the pain of having a high-quality commercial produced, running the ad during your target audience’s favorite shows, and not getting a single phone call as a result. A five figure failure.

 

Disappointed but undeterred, I committed to figuring out really worked for marketing my company. I wasn’t interested in any marketing that wasn’t going to result directly or indirectly in paying customers. Instead of just guessing, I began experimenting; tracking my results, stopping what wasn’t working and doing more of what was. What I found, besides more customers, revenues, and profits, was peace of mind.

 

Things were going so well that friends started asking me if I could help them with their businesses. Some were established businesses that needed help getting new customers. Some were new businesses with small marketing budgets that couldn’t afford to waste time and energy on marketing that wasn’t going to pay off. I found that the lessons I had learned in my own business were helping other businesses grow better, faster, without all the pain I had been through. Now helping others build their businesses is one of my favorite things to do.

Ron

Listen another #12minconvo

 Credits:
Musical Background: ‘TAKE THE CHANCE’ by Nicolai Heidlas

Related Posts

Cheryl Ginnings is a global radio host, International Best Selling Author x3, International Speaker, Coach and Consultant /Ep2201

Cheryl Ginnings is a global radio host, International Best Selling Author x3, International Speaker, Coach and Consultant /Ep2201

845:Delia Athey is a Financial Professional with Prudential Financial in San Francisco

845:Delia Athey is a Financial Professional with Prudential Financial in San Francisco

Chris Green is the Host of the GravityBeard Podcast /Ep2455

Chris Green is the Host of the GravityBeard Podcast /Ep2455

#12minconvos Podcast Journal of Engel Jones-Day 45

#12minconvos Podcast Journal of Engel Jones-Day 45

1612:Nathan Lieberman is currently on an epic adventure around the world

1612:Nathan Lieberman is currently on an epic adventure around the world

Debbie DiPietro is an award winning blogger… /Ep2108

Debbie DiPietro is an award winning blogger… /Ep2108

Mike Kawula explains the importance of Twitter

Mike Kawula explains the importance of Twitter

141: Twelve Minute Convos w/ Gloria Hass

141: Twelve Minute Convos w/ Gloria Hass

Maura Sweeney has transformed her own mantra of “Living Happy – Inside Out” to become a global influencer /Ep2662

Maura Sweeney has transformed her own mantra of “Living Happy – Inside Out” to become a global influencer /Ep2662

1829:Tammy Lawman is a master networker and one of the top Joint Venture and Affiliate Managers in the personal development industry

1829:Tammy Lawman is a master networker and one of the top Joint Venture and Affiliate Managers in the personal development industry

1877:Loree Cowling is a Speaker, Storyteller, Intuitive Healer, Empowerment Coach, and Writer

1877:Loree Cowling is a Speaker, Storyteller, Intuitive Healer, Empowerment Coach, and Writer

1151:Purpose driven life with Crystal Dixon

1151:Purpose driven life with Crystal Dixon

Engel Jones

I am a podcaster who has now had over 2900 recorded podcast conversations, plus 349 live interviews in 12 weeks, while driving through the 48 states of the US plus the eastern and western side of Canada.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>