Paula Slater was born and raised in Utica, New York, the youngest of 13 children. Her knowledge of marketing and the trade show industry started early in her childhood, while working in her family’s carwash manufacturing business.
Paula Slater earned an Associate of Applied Sciences degree in Travel and Tourism form Herkimer County Community College, and then worked in the tourism industry in Syracuse, New York before relocating to Las Vegas in 1992. In 1994, she joined USA Hosts, a destination management company, and began her work in the special event arena. She later joined Onstage Entertainment, coordinating corporate events, and in 1997 began a successful stint as Director of Marketing for Baskow & Associates, where she created and implemented every aspect of their marketing plan. She was highly instrumental in increasing company profits, and secured some of the firm’s largest accounts, including several Fortune 500 companies.
In 2001, Paula and partner Allison Copening opened Spotlight Creative, Inc., offering marketing, public relations and special event services. In 2002, Paula sold her portion of the company to her partner, but continues to work as an independent marketing and special events consultant.
Paula’s extensive experience culminates in every aspect of marketing, destination management and special events, including database management, advertising, direct cold-call marketing, show production, theme parties and trade show booth development. She continues to fine-tune her marketing and communication skills through memberships with Toastmasters International and the Las Vegas Chamber of Commerce. Paula is also a member of the American Marketing Association and Working in Communications.
Listen another #12minconvo
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Musical Background: ‘TAKE THE CHANCE’ by Nicolai Heidlas
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