…I excel in leading large-scale, complex projects, aligning them with business objectives, timelines, and organizational goals. Known for strong leadership, product ownership, and cross-functional collaboration skills, I thrive in fast-paced environments and embrace continuous learning and innovation.

Core Competencies

• Project & Product Management
• Marketing Technology (MarTech)
• Agile & Scrum Methodologies
• Business Analysis & Process Improvement
• Stakeholder Management
• UI/UX & Wireframing
• API Integrations & Systems Mapping
• Presentation & Communication Skills
• Roadmap Planning & Prioritization
• Analytical Thinking & Problem Solving
• Attention to Detail
• Business Acumen & Software Development Lifecycle (SDLC)

Professional Experience

Dell Technologies, USA — 5 Years

Product Manager – Adobe Workfront Implementation (Feb 2023 – Present)

• Spearheaded the global implementation of Adobe Workfront across marketing teams, driving process standardization and preparing platforms for AI integration.
• Collaborated with cross-functional teams to document processes and optimize workflows for enhanced efficiency.

Product Owner & Change Manager – Digital Events Platform (Nov 2020 – Jan 2023)

• Led the global transformation to a new digital events platform, streamlining the end-to-end event lifecycle.
• Ensured seamless integration with existing platforms, enabling standardized processes and improved user experiences.

Project Manager – Digital Marketing Platform Integration (Feb 2020 – May 2021)

• Managed a multi-platform product development project focused on improving SEO performance and simplifying the user journey.

Product Owner – Enterprise Intranet Solution (Jun 2019 – Feb 2020)

• Delivered key enhancements and new features to a scalable intranet platform used by global teams, improving usability and delivering greater business value.

Cognizant Technology Solutions, USA — 6 Months

Product Owner – In-Store Product (Pawn Loan Industry) (Nov 2018 – Apr 2019)

• Stabilized and enhanced a store operations application, improving usability for store associates.

TATA Consultancy Services, India — 5 Years 8 Months

Product Owner – E-commerce Platform for Home Retailer (Jul 2017 – Apr 2018)

• Implemented feature enhancements and enabled self-service capabilities to improve customer experience and boost business performance.

Product Owner – B2C E-commerce Marketplace Implementation (Sep 2014 – Jan 2017)

• Launched an omnichannel e-commerce marketplace (web + mobile), similar to Amazon, using Agile development methodologies.

Business Analyst – Mobile Point of Sale (POS) Application (Feb 2013 – Aug 2014)

• Developed a mobile POS app across iOS, Android, and Windows, improving checkout efficiency and customer satisfaction.

Business Analyst – Store Dashboard Mobile Solution (Aug 2012 – Jan 2013)

• Developed a real-time mobile dashboard displaying store KPIs, helping associates leverage customer and inventory data to improve service.

Key Achievements

• Increased customer loyalty program adoption by 20% through platform optimization and timely project delivery.
• Reduced site timeouts by 10% by prioritizing high-impact website fixes.
• Drove a 10% increase in business revenue by integrating key marketing tools and improving website performance.
• Boosted personal sales impact by 10% by streamlining key processes.
• Reduced UAT defects by 50% through improved testing protocols.
• Increased intranet platform adoption by 5% through targeted enhancements.
• Improved event platform adoption by 50% by simplifying processes and enhancing user experience.

Education

• Master of Business Administration (MBA) – Finance & Operations
  SRM University, India (2010-2012)
• Bachelor of Technology (B.Tech) – Electronics & Communications Engineering
  SASTRA University, India (2006-2010)

Certifications

• Adobe Certified Professional – Workfront Core Developer
• Product Manager Certification – AI & ML
• Diploma in Business Analysis (Retail Management) – IIBA
• ISEB Foundation Certificate in Business Analysis – BCS, The Chartered Institute for IT
• Certified Scrum Product Owner (CSPO) – Scrum Alliance
• Product Management Certification – Product School

Technical Proficiencies

• Project Management Tools: JIRA, TFS, Confluence, Asana, Miro
• Office Tools: MS Office Suite (Excel, PowerPoint)
• Collaboration Tools: Slack, SharePoint
• Platforms: AEM, SAP Hybris, Salesforce Marketing Cloud
• Analytics: Google Analytics, Omniture
• Design & Prototyping: Axure, Wireframing Tools
• Data & Reporting: SQL, Tableau (Basic)
• Development: Basic HTML/CSS

Contact

Email: nammscool4u@gmail.com
LinkedIn: linkedin.com/in/namratha-peddisetty-5181b511a/