About Namratha Peddisetty
Goal-oriented and highly motivated Product Manager with over 11 years of experience in business development, consulting, and technology solutions. Proven track record in digital product implementation, with expertise in both Waterfall and Agile methodologies including Scrum and Kanban...
…I excel in leading large-scale, complex projects, aligning them with business objectives, timelines, and organizational goals. Known for strong leadership, product ownership, and cross-functional collaboration skills, I thrive in fast-paced environments and embrace continuous learning and innovation.
Core Competencies
- Project & Product Management
- Marketing Technology (MarTech)
- Agile & Scrum Methodologies
- Business Analysis & Process Improvement
- Stakeholder Management
- UI/UX & Wireframing
- API Integrations & Systems Mapping
- Presentation & Communication Skills
- Roadmap Planning & Prioritization
- Analytical Thinking & Problem Solving
- Attention to Detail
- Business Acumen & Software Development Lifecycle (SDLC)
Professional Experience
Dell Technologies, USA — 5 Years
Product Manager – Adobe Workfront Implementation (Feb 2023 – Present)
- Spearheaded the global implementation of Adobe Workfront across marketing teams, driving process standardization and preparing platforms for AI integration.
- Collaborated with cross-functional teams to document processes and optimize workflows for enhanced efficiency.
Product Owner & Change Manager – Digital Events Platform (Nov 2020 – Jan 2023)
- Led the global transformation to a new digital events platform, streamlining the end-to-end event lifecycle.
- Ensured seamless integration with existing platforms, enabling standardized processes and improved user experiences.
Project Manager – Digital Marketing Platform Integration (Feb 2020 – May 2021)
- Managed a multi-platform product development project focused on improving SEO performance and simplifying the user journey.
Product Owner – Enterprise Intranet Solution (Jun 2019 – Feb 2020)
- Delivered key enhancements and new features to a scalable intranet platform used by global teams, improving usability and delivering greater business value.
Cognizant Technology Solutions, USA — 6 Months
Product Owner – In-Store Product (Pawn Loan Industry) (Nov 2018 – Apr 2019)
- Stabilized and enhanced a store operations application, improving usability for store associates.
TATA Consultancy Services, India — 5 Years 8 Months
Product Owner – E-commerce Platform for Home Retailer (Jul 2017 – Apr 2018)
- Implemented feature enhancements and enabled self-service capabilities to improve customer experience and boost business performance.
Product Owner – B2C E-commerce Marketplace Implementation (Sep 2014 – Jan 2017)
- Launched an omnichannel e-commerce marketplace (web + mobile), similar to Amazon, using Agile development methodologies.
Business Analyst – Mobile Point of Sale (POS) Application (Feb 2013 – Aug 2014)
- Developed a mobile POS app across iOS, Android, and Windows, improving checkout efficiency and customer satisfaction.
Business Analyst – Store Dashboard Mobile Solution (Aug 2012 – Jan 2013)
- Developed a real-time mobile dashboard displaying store KPIs, helping associates leverage customer and inventory data to improve service.
Key Achievements
- Increased customer loyalty program adoption by 20% through platform optimization and timely project delivery.
- Reduced site timeouts by 10% by prioritizing high-impact website fixes.
- Drove a 10% increase in business revenue by integrating key marketing tools and improving website performance.
- Boosted personal sales impact by 10% by streamlining key processes.
- Reduced UAT defects by 50% through improved testing protocols.
- Increased intranet platform adoption by 5% through targeted enhancements.
- Improved event platform adoption by 50% by simplifying processes and enhancing user experience.
Education
- Master of Business Administration (MBA) – Finance & Operations
SRM University, India (2010-2012) - Bachelor of Technology (B.Tech) – Electronics & Communications Engineering
SASTRA University, India (2006-2010)
Certifications
- Adobe Certified Professional – Workfront Core Developer
- Product Manager Certification – AI & ML
- Diploma in Business Analysis (Retail Management) – IIBA
- ISEB Foundation Certificate in Business Analysis – BCS, The Chartered Institute for IT
- Certified Scrum Product Owner (CSPO) – Scrum Alliance
- Product Management Certification – Product School
Technical Proficiencies
- Project Management Tools: JIRA, TFS, Confluence, Asana, Miro
- Office Tools: MS Office Suite (Excel, PowerPoint)
- Collaboration Tools: Slack, SharePoint
- Platforms: AEM, SAP Hybris, Salesforce Marketing Cloud
- Analytics: Google Analytics, Omniture
- Design & Prototyping: Axure, Wireframing Tools
- Data & Reporting: SQL, Tableau (Basic)
- Development: Basic HTML/CSS
Contact
Email: nammscool4u@gmail.com
LinkedIn: linkedin.com/in/namratha-peddisetty-5181b511a/
