In 2009, Coss Marte was sent to jail as the ringleader of a multi-million dollar cocaine operation. He was also grossly overweight and warned by his physician that his current lifestyle, if left unchecked, would likely kill him.
Faced with this grim prognosis, Coss Marte started to get in shape using the tools he had — his prison cell and his own body weight. Within six months he lost 70 pounds and replicated his successful formula of body weight exercises with 20 other inmates. Then he launched ConBody a prison style bootcamp that has gained over 10,000+ clients and hires formerly incarcerated individuals to teach fitness classes. Since the launch of his company he’s been featured in over 200 major media outlets such as NBC, CNN, The New York Times, TED Talks, and Men’s Fitness. He’s also won major pitch competitions such as Pitch for Good by TOM’s shoes and the YPO shark tank competition, which combined raised $200,000.