Carole Mahoney is a well-known sales coach, speaker, and author who helps small business owners and sales professionals achieve success. Her story began with a fear of selling, despite being raised in a family of entrepreneurs. However, that all changed when she learned to shift her mindset about what sales really means.
By embracing a buyer-first approach, Carole moved from being a struggling salesperson to launching a thriving sales coaching business...
…She learned that putting the buyer’s experience first creates stronger, more effective relationships—and better results.
When Carole first entered the sales world, she made many of the same mistakes other professionals do. For example, she focused too much on herself and found it difficult to connect with potential buyers. As a result, she struggled to grow her business.
Instead of giving up, Carole decided to change how she approached sales. She replaced the “me-first” mindset with a “buyer-first” focus. This shift not only helped her build stronger connections but also turned her marketing agency into a successful sales training company.
Carole believes that buyer trust is the foundation of long-term sales success. Through data and scientific research, she developed her “Not About Me” strategy, which encourages salespeople to prioritize the needs of the buyer above their own agenda.
In addition, Carole’s approach is based on proven behavioral research. She teaches that understanding buyer psychology and habits leads to better results. Her method has helped professionals in many industries move from struggling to succeeding.
Carole’s unique methods have earned her national recognition. She is the founder of Unbound Growth, a coaching company that uses behavioral data from over 2.2 million sales professionals to identify the key traits of top sellers and leaders.
In addition to founding her company, Carole is the author of the upcoming book Buyer First. A professor at Harvard Business School gave her the nickname “Sales Therapist” in recognition of her thoughtful, human-centered coaching style.
Today, Carole coaches in the Entrepreneurial MBA program at Harvard and leads as President of the AA-ISP Boston Chapter. Furthermore, she has been named a top sales influencer by both LinkedIn and Sales Hacker, and was voted a top sales coach by Ambition.
Because of her deep experience and evidence-based approach, Carole is trusted by sales professionals and business leaders around the world.
Carole’s coaching programs get real results. On average, her clients achieve 130–160% of their sales quotas in less than six months. In addition, her clients maintain a 98% annual customer retention rate, proving the power of long-term relationship-focused selling.
Her science-backed hiring process also reduces hiring time and costs by more than half, eliminating the guesswork in finding top sales talent.
Carole is passionate about helping small businesses grow and empowering individuals to reach their full potential. Through coaching, training, and speaking, she shares tools and strategies that help people build confidence and long-term success in their careers.
Her journey proves that with the right mindset and consistent effort, anyone can become a successful, ethical, and effective sales professional.
Website: https://www.carolemahoney.com/
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