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  • Kyle Gray: The Art of the Signature Talk: Creating Content That Connects and Inspires /Ep 3423
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About Kyle Gray

Kyle Gray is an entrepreneur, story strategist and author who helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust with their audience. He combines timeless storytelling with with cutting edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call or in conversation, both online and offline...

…Kyle’s two books on marketing Selling With Story and The Story Engine help you quickly get clear on your story and start selling and how to build systems to tell that story at scale. Both are filled with powerful and easy to use templates to help you take action and get results quickly. Kyle also has a podcast called The Story Engine podcast where he interviews experts on how they use storytelling to grow their business.

Kyle uses a system called “The One Clear Path To Sales” to turn your story into a powerful sales and marketing tool:

  • One Clear Message: You get clear on the exact message your customers need to hear to capture their attention and desire.

  • One Clear Lesson: Once you’re clear on your message, you craft amazing content that empowers, inspires, and educates your audience on how to get what they want. This builds their trust and desire to invest with you.

  • One Clear Offer: Finally, we connect it with a key offer that aligns with their desire and your lesson.

Links:

Previous Episode 2570 (2019)

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