Kristi Straw is changing the way we think about leadership. In just three years since moving to Charlotte, she has become a standout voice. Recently, she was named one of Charlotte's Top 50 Most Influential Women, reflecting the city’s rise as the "Wall Street of the South."...
…Not long after arriving, Kristi made waves in the business world. She earned the 2022 Woman of Impact Award from the Charlotte Business Journal. Then, in under a year after leaving her corporate role, she launched her own successful firm, Lighthouse Leadership Consultants. This bold move highlights her passion for innovation and making a difference.
Kristi’s path from the top levels of wealth and finance to entrepreneurship is nothing short of inspiring. She blends strategic insight with a deep commitment to people. Moreover, she is now a #1 bestselling author of UNICORN Leader: Driving Innovation and Influence in the Modern Era.
Her leadership style combines empathy with execution, and compassion with courage. In fact, Kristi’s approach draws comparisons to the storytelling of Brené Brown and the bold energy of Barbara Corcoran. This mix creates a leadership style that is fresh, honest, and deeply motivating.
As a keynote speaker, podcaster, and founder of the UNICORN Brands and the IMPACT Legacy Lab, Kristi is not just talking about change—she is leading it. Her talks are not typical speeches. Instead, they are experiences that move people to take action.
Transitioning from inspiration to implementation is a key part of her message. She encourages leaders to not only think differently but also lead differently.
At the heart of Kristi’s work is the UNICORN Leader Framework. This innovative model helps leaders embrace bold, next-generation ideas while staying grounded in empathy and results. With this framework, she is helping reshape old leadership habits into more inclusive, dynamic ways of thinking.
The goal is simple yet powerful: to help leaders adapt, grow, and future-proof their impact.
Today, Kristi Straw is more than a consultant. She is a guide for leaders who want to build influence, inspire their teams, and lead with purpose. Her journey in Charlotte is just the beginning. Without a doubt, her influence is growing far beyond the city’s borders.
By combining heart, vision, and action, Kristi is helping shape a new era of leadership—one that meets the moment and looks ahead with confidence.
Author, UNICORN Leader™
Keynote Speaker | Podcast Host
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