For over 20 years Too Busy To Eat Founder, Greg Zuffelato, has been investigating and researching everything related to nutrition and exercise. Being raised in the home of National Basketball Association coach and executive, Bob Zuffelato, exposed Greg to elite training and performance at a young age. Early in his career he pursued coaching basketball at the high school and college level, which advanced his passion for developing optimal performance through nutrition and exercise.
He’s always been a life-long learner; he holds a Master’s degree in leadership, and was a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association, and earned a personal training certification through the National Association of Sports Medicine. Recently he added another authorization by earning his CrossFit Level One trainer certificate.
In addition to reading the endless stream of nutrition books that have come out in the past twenty years, Greg has made himself a human guinea pig, experimenting with all the new diets and nutrition trends — from Atkins to a vegan diet, the Zone to vegetarian, Paleo to raw foods, he’s experimented with everything except illegal drugs.
His experiences have allowed him to see what really works and his thirst for knowledge provides a concrete understanding of the science of nutrition. All of his experimentation and education was vital to understanding nutrition and it led to Greg’s book, I Believe Weight Loss: The easy-to-follow how-to guide to amazing, sustainable weight loss in just 4 weeks.
A continued pursuit of optimal health led him to launch a company focused on helping people properly fuel their bodies to achieve the success they strive for. Too Busy To Eat is a nutrition product company, with the Busy Bars – grass-fed whey protein bars – being their premier product. The bars contain only 1 gram of sugar, 13 grams of the highest quality protein available, 9 grams of fiber and are only 140 calories. Best of all the bars taste AMAZING!