…From Corporate CEO to Professional Pot-Stirrer
Erin’s journey began in the boardroom, but her mission grew far beyond corporate walls. After years of navigating leadership the traditional way, she realized that authenticity—not perfection—is the key to lasting influence. This shift led her to become a professional pot-stirrer, challenging the outdated norms of workplace culture.
As the founder and CEO of b Authentic inc, she now empowers professionals and companies to embrace a more human approach to success. In doing so, she’s helping redefine what leadership looks like in today’s world.
Reaching Thousands Through Speaking, Writing, and Podcasting
Erin’s message has reached hundreds of thousands through dynamic keynote talks, viral content, and popular media appearances. Recently, she was described as “an up-and-coming Mel Robbins,” a nod to her bold, energetic style.
In addition, Erin is the author of two books:
- You Do You(ish), a bestseller that teaches professionals how to lead with authenticity
- The 50% Rule, her upcoming book launching in October 2024, which explores how to disrupt hustle culture and create space for honesty and balance
Beyond writing, Erin co-hosts the podcast b Cause Work Doesn’t Have to Suck, where she and her guests share unfiltered stories and workplace wisdom.
Global Recognition and Media Impact
Her thought leadership has been featured on ABC, CBS, and in publications such as Business Insider, Fast Company, and Well+Good. Furthermore, her 2021 TEDx Talk ranked among the Top 20 most-viewed TEDx Talks worldwide that year—proof of how powerfully her message resonates.
Data-Driven Proof of Authenticity’s Power
To support her mission, Erin’s company conducted a national study on the effects of authenticity in the workplace. As a result, the research confirmed what her work has shown all along: authentic leadership drives performance, trust, and engagement.
Leading the Authenticity Revolution
Erin doesn’t just talk about being real—she lives it. Her unique combination of corporate experience, research-backed insights, and contagious energy makes her a sought-after coach, consultant, and speaker.
By helping others ditch outdated expectations and embrace who they truly are, Erin proves that authenticity is not just a nice-to-have—it’s a powerful strategy for real growth and leadership.
Email: erin.hatzikostas@bauthenticinc.com