Graham Arrowsmith is 58, married 32 years to Dawn, with 3 grown up children, Luke, Sophie and Nathan. He started his first business, Finely Fettled Limited 3 years ago. He provides marketing services to businesses targeting the affluent consumer. As part of doing this, he developed the UK High Net Worth Database and designs campaigns using direct mail. In his earlier career, Graham worked for Royal Mail and became known for his passion for direct marketing. Later, he developed and sold consumer data and data suppression services. By starting a business in his 50s he follows in the footsteps of his father, an electrical engineer in his day. He has a long lasting passion for local football club, Leeds United who as their song says have had their ups and downs! He is extremely positive about the future, knowing that change will always create opportunities. As part of him giving something back, he runs a weekly podcast called The Next 100 Days, with co-host Kevin Appleby. The style is relaxed and informal, with an accent on practical steps small business owners can take across a range of business challenges in the next 100 days.