Drew Neisser is founder & CEO of Renegade, the NYC-based strategic boutique for B2B innovators. Uniquely wired as both strategist and writer, Drew has helped dozens of CMOs unleash their inner renegade and told the stories of over 350 marketers via the #2 podcast for CMOs called Renegade Thinkers Unite, his CMO Spotlight column for AdAge, and his 1st book The CMO’s Periodic Table: A Renegade’s Guide to Marketing. His 2nd book, Renegade Marketing: The 12-Step Playbook for B2B Innovators will be released in late 2020.
Drew and the Renegade team have won just about every award imaginable for creativity and marketing effectiveness. Among Drew’s credits, naming the Toughbook for Panasonic which he helped grow to over a ½ billion in sales, repositioning a wide range of B2B brands including Case Paper, Cofense, Riskified, Tungsten Networks and Utak, conceiving the HSBC BankCab, a guerrilla marketing campaign that delighted New Yorkers for 11 years and crafting the enduring tagline, “Where Family Comes First” for Family Circle.
Recognized among an elite group of B2B influencers by Gartner, IBM, Pega and Marketo, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio and Tony Robbins’ podcast among many others. A frequent keynote speaker and moderator at industry conferences, Drew is deeply passionate about the role marketing can play to make our lives a bit better if not save the planet.
Diapered at Wells Rich Greene, trained at JWT and retrained at Chiat/Day, Drew founded Renegade in 1996. He earned a BA in history from Duke University and lives in Manhattan with his wife, two kids and a French bulldog named Louie. He currently sits on the boards of the Urban Green Council and the Duke Alumni Association. An avid Ben Franklin fan, Drew’s favorite aphorism remains, “Well done is better than well said.”
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