• Home
  • |
  • Blog
  • |
  • Blandine Jean-Paul: Embracing the Chaos: A #12minconvo on Career Transitions, Personal Growth, and Finding Your Passion in the Cannabis Industry. /Ep 3212

About Blandine Jean-Paul

Blandine Jean-Paul is an accomplished marketing executive, adjunct professor, and board director, with a career spanning some of the world’s most iconic brands. From Diageo’s global spirits portfolio (Smirnoff, Johnnie Walker, Baileys) to Heineken, Red Stripe, Guinness, Hasbro, and ESPN, Blandine has built a reputation for driving growth through consumer insights, innovative strategies, and impactful brand storytelling...

…Currently serving as Vice President of Brand and Marketing at Ethos Cannabis, Blandine oversees brand development, digital transformation, and consumer engagement strategies for this multi-state cannabis operator. Since joining, she has:
-Restructured the marketing organization for greater agility and performance
-Launched new cannabis brands like Headliners and Eleven
-Led successful rebrands for Natural Selections and Meigs County
-Championed digital transformation efforts, ensuring data-driven marketing and consumer engagement are at the forefront

In addition to her corporate leadership, Blandine has been an adjunct professor at Bridgewater State University, where she teaches marketing and management courses. She takes pride in mentoring the next generation of marketers, combining real-world experience with classroom learning to prepare students for successful careers in marketing.

Blandine extends her impact beyond the corporate world by serving on the Board of Directors for Big Brothers Big Sisters of Eastern Massachusetts. Over the past three years, she has:
-Redefined the organization’s marketing strategy
-Helped attract diverse volunteers
-Drove initiatives to support agency growth and community engagement

Before joining Ethos Cannabis, Blandine served as:

  • VP of Brand and Marketing at Garden Remedies, where she successfully launched the Lotis gummies brand
  • Senior Director of Global Brand Strategy & Marketing at Hasbro, where she led multicultural marketing initiatives, driving $1 billion in additional sales over five years
  • Head of Marketing and Innovation at Diageo and Heineken, where she repositioned Red Stripe with the “What’s Good” campaign, boosting sales by 30% and securing a high-profile Reggae Sumfest sponsorship

Blandine also spent nearly a decade at ESPN, where she developed digital, mobile, and traditional marketing strategies for major properties like Major League Baseball and The ESPY Awards. Her innovative work directly generated over $140 million in revenue, demonstrating her ability to blend emerging technologies with traditional marketing for maximum impact.

Born in New York to Haitian immigrant parents, Blandine graduated with honors from Boston College with a BA in Communications and earned her MBA in Marketing and International Management from Northeastern University. She currently resides in Massachusetts and considers her two greatest accomplishments to be her children, Alexander and Kaelyn.

E: blandine@bdynamicmarketing.com

Related Posts

1927:Julie Cusmariu is an intuitive consultant, certified life coach, certified mentor coach, speaker and internet radio host

Julie Cusmariu- Julie Cusmariu is an intuitive consultant, certified life coach, certified mentor coach, speaker and internet radio host. She supports individuals worldwide in connecting to their intuition to live a more meaningful, peaceful and purposeful life. She supports individuals in all areas related to relationships, career, personal development, leadership, and life transitions, individuals interested

Read More

493: Twelve Minute Convos w/ Jock Purtle

Jock Purtle- Jock Purtle is considered an industry leader and expert on valuations of high growth internet companies, website valuations, and website brokerage. He has been featured and quoted in publications such as Forbes, CNBC, Entrepreneur, Business Insider, Inc.com, Wired, CBS News, Geekwire, TechCrunch. He was the runner up in the Australian Global Student Entrepreneur awards and

Read More

1260:Alexandra Stennett is the Co-Founder of Amazing Gains. 

ALEXANDRA STENNETT- Hi, I am Alexandra Stennett, graphic artist and  Co-Founder of Amazing Gains and the producer of The Transformation Blueprint and Epic Watercooler Convos. At Amazing Gains we are on a mission to empower small business owners to live extraordinary lives. We focus on the attitude and mindset of the person and the strategies

Read More

Deborah Ager: From Clarify to Amplify: Crafting Transformational Stories /Ep3625

About Deborah AgerDeborah Ager is a writing publication coach who helps leaders publish anti-boring, high-quality books and articles. Whether her clients want to build their credibility, get speaking engagements at the largest conferences, or see their book on the shelves at airports, she helps them get there… …She co-edited an anthology of poetry published by

Read More

Dr Haidar Al Hakim is here to share, teach and enrich all areas of your life

Dr.Haidar Al Hakim   Dr.Haidar Al Hakim: I’m an author, international speaker, ophthalmic surgeon and burnout/mindset coach — helping doctors and success-driven entrepreneurs stay focused, stable, fulfilled, and in touch with their purpose. Whatever that purpose may be. In short: Helping people just like you to avoid professional burnout and personal despair. Dr. Haidar Al-hakim

Read More

Cindy Saylor: From Fear to Podcast: A Story of Overcoming Obstacles and Embracing Your True Self /Ep 3528

About Cindy SaylorCindy Saylor is an NLP-certified coach, author, and podcast host who empowers individuals to transform their lives by improving the most essential conversation of all—the one they have with themselves. Cindy’s journey in self-discovery and resilience began with overcoming her own challenges with dyslexia, a gift she now considers her “superpower.”… …Through her

Read More

Dr. Frederick D. Jones: The Worthologist – A Conversation About Finding Your Value and Getting Paid What You’re Worth /Ep 2960

About Frederick D. Jones Dr. Frederick Jones, a U.S. Supreme Court attorney, intellectual property (IP) and artificial intelligence (AI) attorney, and retired Business Law and Ethics professor, has established himself as a leading book brand business coach and the world’s only Worthologist… …With decades of professional experience and personal resilience, Dr. Fred empowers aspiring authors and

Read More

891:Vanessa Cabrera is a Social Media Marketing Consultant and Speaker

Vanessa Cabrera- Vanessa Cabrera, President, Your Social Media Mentor, Inc. Vanessa is a Social Media Marketing Consultant and Speaker who is passionate about helping small businesses understand and leverage the power of email + social media marketing to grow their business. She is an award winning email marketer and is a Master Certified Constant Contact

Read More

Engel Jones

I am a podcaster who has now had over 2900 recorded podcast conversations, plus 349 live interviews in 12 weeks, while driving through the 48 states of the US plus the eastern and western side of Canada.