About Blandine Jean-Paul
Blandine Jean-Paul is an accomplished marketing executive, adjunct professor, and board director, with a career spanning some of the world’s most iconic brands. From Diageo’s global spirits portfolio (Smirnoff, Johnnie Walker, Baileys) to Heineken, Red Stripe, Guinness, Hasbro, and ESPN, Blandine has built a reputation for driving growth through consumer insights, innovative strategies, and impactful brand storytelling...
…Currently serving as Vice President of Brand and Marketing at Ethos Cannabis, Blandine oversees brand development, digital transformation, and consumer engagement strategies for this multi-state cannabis operator. Since joining, she has:
-Restructured the marketing organization for greater agility and performance
-Launched new cannabis brands like Headliners and Eleven
-Led successful rebrands for Natural Selections and Meigs County
-Championed digital transformation efforts, ensuring data-driven marketing and consumer engagement are at the forefront
In addition to her corporate leadership, Blandine has been an adjunct professor at Bridgewater State University, where she teaches marketing and management courses. She takes pride in mentoring the next generation of marketers, combining real-world experience with classroom learning to prepare students for successful careers in marketing.
Blandine extends her impact beyond the corporate world by serving on the Board of Directors for Big Brothers Big Sisters of Eastern Massachusetts. Over the past three years, she has:
-Redefined the organization’s marketing strategy
-Helped attract diverse volunteers
-Drove initiatives to support agency growth and community engagement
Before joining Ethos Cannabis, Blandine served as:
- VP of Brand and Marketing at Garden Remedies, where she successfully launched the Lotis gummies brand
- Senior Director of Global Brand Strategy & Marketing at Hasbro, where she led multicultural marketing initiatives, driving $1 billion in additional sales over five years
- Head of Marketing and Innovation at Diageo and Heineken, where she repositioned Red Stripe with the “What’s Good” campaign, boosting sales by 30% and securing a high-profile Reggae Sumfest sponsorship
Blandine also spent nearly a decade at ESPN, where she developed digital, mobile, and traditional marketing strategies for major properties like Major League Baseball and The ESPY Awards. Her innovative work directly generated over $140 million in revenue, demonstrating her ability to blend emerging technologies with traditional marketing for maximum impact.
Born in New York to Haitian immigrant parents, Blandine graduated with honors from Boston College with a BA in Communications and earned her MBA in Marketing and International Management from Northeastern University. She currently resides in Massachusetts and considers her two greatest accomplishments to be her children, Alexander and Kaelyn.