Barton is a leading advisor helping sales, marketing, and customer service executives harness the power of Metaverse technologies to fuel business success. His specialties include VR training, digital twin technology, and immersive customer engagement—tools that empower organizations to thrive in the evolving digital...
…landscape.
To further support industry leaders, Barton co-founded the XR/Metaverse Resource Center with Silicon Valley expert Tim Bajarin. This platform serves as a go-to hub for professionals exploring Extended Reality (XR) solutions and includes:
Moreover, the Resource Center showcases real-world XR applications in industries such as automotive, healthcare, retail, finance, and enterprise training, offering practical insights into innovation.
Barton is also the host of the Business Success in a Virtual World podcast. In each episode, he highlights real-life case studies of top global brands that are successfully integrating XR and Metaverse technologies into their business strategies.
Featured companies include:
Rolls Royce, Apple Vision Pro, Lufthansa, Mercedes-Benz, Nvidia, Gucci, Nike, Verizon, Pfizer, BMW, Walmart, Siemens, and more.
Through these stories, Barton demonstrates how digital transformation can drive growth, customer loyalty, and competitive advantage.
Barton has a longstanding legacy in CRM and business innovation. He founded ISM in 1985 and was inducted into the CRM Hall of Fame in 2003. His impact spans decades through:
His clients include leading organizations such as Chase Bank, ExxonMobil, Jaguar Land Rover, Kraft Heinz, Marriott, Nike, T. Rowe Price, the U.S. Department of Defense, and Zumba Fitness.
With a robust background in digital transformation, CRM, and Metaverse integration, Barton continues to lead the charge in next-generation business strategy.
Academically, he holds a B.Sc. (Economics) from the Wharton School of Business and an M.Sc. (Economics) from the London School of Economics.
In addition, Barton is a dedicated Rotarian who served as District Governor (2019–2020) and was honored with the ‘Humanitarian of the Year’ award in 2019.
Outside of work, he enjoys cycling, sailing, and skiing, and lives in Maryland with his wife and two young adults.
Podcast : Business Success in a Virtual World
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