…XR/Metaverse Resource Center

Barton co-founded the XR/Metaverse Resource Center with Silicon Valley expert Tim Bajarin, providing a comprehensive repository of:

• 350+ case studies
• 350+ articles
• 150+ videos

This resource highlights real-world applications of XR (Extended Reality) and Metaverse solutions across industries such as automotive, healthcare, retail, finance, and enterprise training.

Podcast: Business Success in a Virtual World

Barton hosts the Business Success in a Virtual World podcast, which explores case studies of leading global brands successfully adopting XR and Metaverse technologies. Featured companies include Rolls Royce, Apple Vision Pro, Lufthansa, Mercedes Benz, Nvidia, Gucci, Nike, Verizon, Pfizer, BMW, Walmart, Siemens, and more.

A Legacy in CRM & Business Innovation

Barton founded ISM in 1985 and was among the first inductees into the CRM Hall of Fame (2003). He has authored three best-selling CRM books, published numerous articles, and delivered keynote speeches worldwide. His consulting clients include Chase Bank, ExxonMobil, Jaguar Land Rover, Kraft Heinz, Marriott, Nike, T. Rowe Price, the U.S. Department of Defense, and Zumba Fitness.

With a strong foundation in CRM, digital transformation, and Metaverse applications, Barton continues to shape the future of business through innovation and strategic technology adoption.

Barton holds a B.Sc. (Economics) degree with honors from the Wharton School of Business, and an M.Sc. (Economics) degree from the London School of Economics. He is a committed Rotarian, having served as District Governor from 2019-2020. He was honored with the ‘Humanitarian of the Year’ award in 2019. He is an avid outdoorsman fond of cycling, sailing, and skiing. He lives in Maryland with his wife and two young adults

Podcast : Business Success in a Virtual World