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  • Terry Lancaster helps salespeople make more money, create more reviews, referrals & repeat business by building better relationships! /Ep2653

Terry Lancaster-

I have worked with thousands of successful salespeople and entrepreneurs offering proven strategies for making the cash register ring.

I can help you build your personal brand, find your authentic voice and tell your story to the world because here’s the thing:

The Story You Tell The World Changes Your World.

My book BETTER! Self Help For The Rest Of Us is an Amazon #1 Best Seller with glowing reviews from around the world thanking me for the understandable, actionable, life-changing ideas and stories. I am a contributing writer for Forbes, The Good Men Project, and Dealer Marketing.

I have spoken to audiences from coast to coast at TedX, The National Association of Broadcasters, and the National Automobile Dealers Association.

I only take the stage to do two things – change lives and chew gum. And I’m all out of gum.

Some speakers like to brag that they train the trainers; well, I close the closers.

As the VP of Making Sh!t Happen for Instant Events Automotive Advertising, I have sold to the toughest negotiators in the world, car dealers, producing the biggest, loudest, most attention grabbing ads in the history of big, loud, attention grabbing ads for dealerships from Moose Jaw to Miami, most of the time working from home in my underwear.

Born and raised in Nashville, TN, I have a degree in English/Journalism from Tennessee Technological University, where I learned how to program ginormous room-sized computers using a deck of cards and a rubber band, and how to edit newspaper and radio ads using a ruler, a razor blade, and scotch tape. While all of that may make me sound MacGyver cool, it hasn’t come in handy much since graduation.

Mary, my wife of 30 years, and I are the proud parents of three daughters and like every other middle-aged, overweight, native southerner, I spend most of my time at the ice rink playing hockey.


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I am a podcaster who has now had over 2900 recorded podcast conversations, plus 349 live interviews in 12 weeks, while driving through the 48 states of the US plus the eastern and western side of Canada.

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