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  • Pauline Joseph left Microsoft to pursue building her Digital Marketing business full time /Ep2276
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Pauline Joseph

Pauline Joseph left Microsoft to pursue building her Digital Marketing business full time.

 The private sector in Trinidad and Tobago has an opportunity to use Digital Marketing to tell their story, while learning about their audience. Unfortunately the Advertising and Marketing industry has not done a great job of integrating traditional media with social networks such as Facebook. There is also enough data to influence decision making, but decision makers are too reliant on what ‘they have always done’.

 9 years in the Digital Marketing Industry has taught Pauline that she’s unofficially a Change Agent. Change is hard. Something she learnt from her personal journey, as someone who couldn’t swim to becoming a triathlete. She understands that organisations may experience resistance towards adoption, but it’s part of the process to accept that Digital isn’t going anywhere.

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