Nicole Zaagman says many of you know me as the “LUX CHIX” and holistic branding coach behind this creative agency, teaching holistic healers to create confident brands. When I started my entrepreneurial journey I thought this was it. My business focus being branding, graphic design, marketing/visibility strategy, coaching and website development.
I never dreamed of creating a lifestyle brand around success, inner peace, or anything to do with being confident. But as I’ve learned, never say never. I’ve come to believe, the core essence of living a BADASS (passionate) and Brilliant (think for yourself) life comes down to one fundamental question…
What keeps us from living the life we want?
In my research and experience, two specific reasons stand out:
1. Lack of inner peace (defined as: freedom from disturbance; quiet and tranquility).
Reason why? We struggle to silence the negative self-doubt we receive from others and most importantly ourselves. Based on previous life obstacles and “what if” fears, we keep ourselves in a mode of conformity and comfort. We decide we’d rather not face the noise, keep to ourselves and push away the things that would bring us peace, fulfillment and ultimately, success.
2. Lack of confidence (defined as: the feeling or belief that one can rely on someone or something; firm trust).
Reason why? We trust everything or everyone else instead of ourselves. Instead of cultivating and claiming what we feel we must do, we let everyone else paint the picture for our future. From cradle to grave, we are more focused on what everyone else wants for our lives, our careers, our relationships, we are neglecting to connect with our own beliefs and convictions.