Michael Weinstein is the President of Digital and Partner at Bluewater Media, a brand-focused performance-based marketing agency that drives consumer engagement and ROI through television, digital, radio, print and retail strategies.
Former Chief Marketing Officer for Allstar Products Group, responsible for launching some of the most successful consumer products in “As Seen On TV” history including the Snuggie (Blanket with sleeves), which became a pop culture phenomenon in late 2008. Michael was also featured in the infomercial for “As Seen On TV: The American Dream”.
Michael is also responsible for taking to market, the mitten-shaped wet wipe viral sensation called Shittens, a product that was first pitched on The Howard Stern Show, in 2013 by Producer, Richie Wilson to investor, Mark Cuban. Weinstein heard the show while it aired, immediately contacted Wilson and shortly thereafter, partnered to launch what has since received over 200 million impressions and over seven figures in sales, having been featured in Huffington Post, Yahoo News, Redbook, Unilad, BuzzFeed, Parents Magazine, Men’s Health, Pop Sugar, and more.
Michael holds a bachelor’s degree in Computer Science, a master’s degree in Business Management, and is a frequent public speaker on topics including Invention Licensing, Direct-Response Marketing and Digital Advertising.
As a musician, Michael is a keyboardist in Two Shots of Blue, and has performed and recorded all over the world. Michael’s album, entitled 30 Days, was released in 2011. (www.MWyoutube.com, www.MWitunes.com)
Michael is also an accomplished mixed martial artist who holds a second degree black belt in Tae Kwon Do and is an avid student of Brazilian Jiu-Jitsu at Gracie Sports USA in Norwalk, CT under master, Marcio Stambowsky.
Time Stamped Show Notes:
How are you doing? [00:25]
Which of your talents is responsible for us connecting? [00:46]
On the ability to be a great project manager [01:48]
Who in your family that does what you do? [02:17]
What it something you always walked in? [03:00]
Where is the best place for someone to connect with you? [03:35]
Why would you continue to be this guy? [03:46]
What is one thing you’ve done consistently over the last 3 years? 04:18
How does it make you feel? [04:30]
What was the popular thing you brought into the market? [04:49]
On the topic of keeping on a budget for advertising [06:06]
Why would people do what you’ve done? [06:49]
What’s your earliest childhood memory? [07:49]
Who do you see that memory connecting to who you are today? [08:37]
What was your favorite song when you were twelve years old? [09:06]
Declaration time – [09:55]