• Home
  • |
  • Blog
  • |
  • Jodi Salice, helping business-folk succeed with strategic visual branding

Jodi Salice

Hi! I’m Jodi Salice, and I used to be a rock star!

What does that have to do with graphic design?

Well, my band and I spent a lot of time trying to work out our “image” and “look the part.” We were talented enough to share the stage with a world famous band, but none of us fit the stereotypes of the rock band lifestyle.

We were introverted, substance free, clean cut, and eager to get home for bed at the end of every long gig. Oh… and we were Christians.

At the time, I was a graphic design noob (though I had a lifetime of art experience and a BA) and I designed all our branding and promotional materials. My work was “awesome” at the time because it made our band look like bonafide rock stars!

I sincerely thought that would help to make us famous, but our image didn’t fit the deeper essence of who we were… quiet and content in our own thoughts.

Consequently, we did not attract the right audiences. Gigs failed before they even began because we didn’t meet social expectations. Our “image” caused us to look the *wrong* part, and the discrepancy sabotaged our efforts to develop a loyal fan base.

Eventually, our band split and we went our separate ways. The experience was painful, but I learned a hard lesson.

I went back to college to focus on graphic design, graduated with a perfect GPA, and in 2005 after three years gaining hands-on experience at a local printing company, I left to pursue my career in visual branding.

I have since developed a MUCH better understanding of the deeper purpose of graphic design, won three American Advertising Awards, and have enjoyed all these years as an independent provider and church musician.

My mission is to continue helping business-folk succeed through high-quality, strategic visual branding.

And maybe sing a bit, too!

Related Posts

Willie Baronet has been buying and collecting homeless signs since 1993…

924:Petra Monaco is a dreamer, hippie gypsy soul spirit, author, entrepreneur

394: Twelve Minute Convos w/ Cole Oliver

Pauline Joseph left Microsoft to pursue building her Digital Marketing business full time /Ep2276

Joel Solomon is a Co-Founding Partner at Renewal Funds /Ep2810

Eileen Head, The Relationship Whisperer, helps you get your Relationship Answers through personality pattern coaching! /Ep2666

183: Twelve Minute Convos w/ Pratima Aravabhoomi

641:Kate Riley is the founder and director of KateRiley.org, a website addressing LIFE and DEATH issues.

119: Twelve Minute Convos w/ Paul Churchill

Eric Hunley created over 100 interview style podcasts in less than nine months with guests from all corners of the globe /Ep2248

Hosna Shahin is the founder of Breakthrough Legend, a digital marketing & consulting agency /Ep2292

Mitchell Gaynor: Seeking Inspiring Stories & Projects to Lend my Voice to /Ep2689

Engel Jones

I am a podcaster who has now had over 2900 recorded podcast conversations, plus 349 live interviews in 12 weeks, while driving through the 48 states of the US plus the eastern and western side of Canada.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}