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  • 210: Twelve Minute Convos w/ David Hooper
David Hooper

David Hooper-

David Hooper is an author, radio host, and marketing expert who works
with entrepreneurs and brands to build their authority and influence
to increase sales and more effectively spread their messages.

The story starts a few years ago…

I released a book called Six-Figure Musician – How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business. As the title suggests, it was written for musicians and the people who work with them — managers, record labels, etc.

I was entrenched in the music business, over the years working with hundreds of acts, from bands just getting started to legendary artists you’ve heard and probably own music by. I’ve seen all aspects of how “celebrity” is created and maintained, from street and media promotion, to live event production, to the behind-the-scenes of film and television.

But after 20 years in the trenches, I was done. I wanted new challenges.

And that’s how I got here.

The same techniques I’ve used to help musicians to grow their fanbases, spread their music, and make money in the music business will work to help authors, bloggers, and podcasters grow their audiences, spread their work, and make money in their businesses.

The music business, more than any other industry, has been changed by technology and how entertainment is now consumed. We were the “pioneers” who had to figure out how to work with illegal downloads, changing distribution methods, and how to get attention for our work in a crowded marketplace of more entertainment choices than ever.

And we did.

As a creative professional, it’s easy to get lost in the crowd. If you need help standing out (and making money while doing it), you’re in the right place.

http://www.23hours.com

Listen another #12minconvo

Credits:
Musical Background: ‘TAKE THE CHANCE’ by Nicolai Heidlas

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