Dave Negri is the founder of Contractors Secret Weapon.
Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more.
Just about everything we talk about we’ve done the good the bad and the boring. We discuss what has worked for us why it has worked and why it might not have worked. Good marketing is the key to having a very profitable business.
Throwing good money into the black hole of advertising is not good marketing it is BAD advertising. We will show you the difference and teach you how to ask the right questions when that next person comes in to sell you advertising. At the end of the day, we will consider it a win if you achieve enough success to stop thinking of your contracting business in commodity based terms and can switch over to a value based business, cherry picking only the best clients who respect you and your experience in your trade.
Dave has been a painting contractor and entrepreneur for the last 28 years, successfully starting and growing service based businesses like his Elite Home and Property Services company which is in Clearwater, FL.
Through hard work and marketing knowledge, Dave has been able to step out of the day-to-day operations of this business to focus on helping other contractors grow their businesses and succeed as he has.
In 2001 Dave put his painting business aside due to the boom of the real estate market which hit Florida like a hurricane. He focused on buying and selling houses for the next 5 years, successfully “flipping” over 55 homes. He attributes his success at this endeavor entirely to his knowledge and background in marketing which allowed him to first find LOTS of sellers who would sell cheap and then buyers who wanted to buy high!
While other contractors scrambled to pick up crumbs then and in the following crash, Dave has been chugging away, providing a very nice life for his family and taking his wife (Valerie) on trips and generally enjoying his success.